Armani Goes Fur Free
Armani Goes Fur Free
Giorgio Armani has confirmed he will no longer use real animal fur in his collections — and it's about time.
"I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections," the 81-year-old designer said in a statement. "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."
He added: "Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."
The change applies to all Armani Group brands, including Giorgio Armani, Armani Collezioni, Emporio Armani and A/X Armani Exchange, taking effect from the Fall/Winter 2016 collections onward.
A video posted by Armani Official (@armani) on Mar 1, 2016 at 2:16am PST
Animal rights groups are reacting positively to the move and hope that more high-end fashion houses will follow suit.
"Armani's fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty," said Joh Vinding, chairman of the Fur Free Alliance, with whom Armani worked with closely on his pledge. "Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion."
Meanwhile, the Humane Society International called Armani's statement “probably the most powerful message yet that killing animals for their fur is never fashionable."
Armani isn't the first fashion house to forego fur. Hugo Boss made a similar change in 2015, along with Calvin Klein, Tommy Hilfiger and Ralph Lauren, who have all switched to synthetic alternatives.
British designer Stella McCartney has taken animal-friendly fashion a step further by refusing, since the launch of her label, to use fur, leather or feathers in her designs.